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How are you seen at work? Why personal branding is so important...

21 Nov 2013

Buitoni pasta and Asda own-label – the ingredients and taste are moreorless the same, only one’s cheaper. Yet the more expensive Buitoni remains on the shelves. Why? Because if we stopped to make conscious decisions about everything we ever brought, we’d never get home. When we buy known brands we’re buying trust and we’re saving time. And brands show others how we want to be seen – for example, research tells us working mums, guilty at their absence, buy branded groceries to show their kids they still care.  

A strong brand helps people make decisions – often unconscious decisions – consistent with their beliefs, and to gain approval from others.        

The image we portray – our personal brand – is vital to the impact we deliver. Don't make the mistake of thinking that your hard work and talent will shine through. You need to think about how you want to be seen then act accordingly. By telling people what to think about you this puts you in control.

You need to understand your brand so it can help you achieve your goals.

Ask yourself these questions:

1. What is my unique selling point?
2. What are my core values?
3. What do I want to be known for?


"The best way to predict your future is to create it."
Thomas Edison

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